HEIDI KLUM FOR NEW BALANCE LAUNCH PARTY

I celebrated the launch of Glamamom Heidi Klum’s activewear collection, Heidi Klum for New Balance, at Cedar Lake in West Chelsea last night.

Busy women, like me, have changed their way of shopping.  We now shop online, remarked Ms. Klum.  Our lives as mothers, wives, working women have become so much more than ever before.  Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip! Amen!

HKNB includes haute tunics, knits, woven tops, leggings and outerwear, perfect for modern-women on the go.  Just look how comfy and stylish:

 

 

Developed to fit every body type and designed with cottons and silks that incorporate hand-woven stitching and intricate details, the pieces are now available exclusively on Amazon in the United States and will be available in the United Kingdom, Germany, and Japan at the end of the month.  Each retails for between $32 and $168.

Like the upcoming ad campaign for the collection, Ms. Klum conceptualized the launch event with a trampoline!  We have one in our backyard and my kids love it, so I spend a lot of time on it myself!

It’s too bad they didn’t invite us guests to join in but I do love the idea of an unconventional runway show.  We were also treated to a screening of last night’s episode of Project Runway alongside past and current designers and models including: Andy South, Ivy Higa, Ping Wu, Kenley Collins, Emilio Sosa, Peach Carr, and Anthony Williams.  The HKNB collection features looks designed by this week’s challenge-winner Andy South.

Heidi Klum & Andy South at the Launch of HKNB Heidi Klum for New Balance

Guests were treated to a private screening of Project Runway

South's winning designs from the Project Runway Challenge are featured in the HKNB line

South’s winning designs from the Project Runway Challenge are featured in the HKNB line

Heidi Klum is a tough act to follow

For more photos from the HKNB launch event, visit Glamamom on Facebook.  Oh, and see those cool New Balance kicks Heidi’s wearing?  Check back this weekend to see how you can win a pair!

Have a great weekend.

Comments

  1. Cheryl fenton :

    How much fun!! I actually pre-ordered the b/w dress by Andy. Can't wait to get it in November.

  2. WOW! What a great event!

  3. Sounds superfun!

  4. Amber@Nater Tot :

    Ooh, how fun and glamorous! Sounds like a great time :)

  5. Not only do I need a new pair of running shoes, I admit to being a "heavy user" when it comes to online shopping!

  6. Nicole Feliciano :

    so fun! thanks for sharing the details.

  7. I'm going to have to check out these clothes, they look comfy and cute and perfect for me. Not to mention that I accidentally became an Amazon Prime member and I get free 2 day shipping on most orders. Makes online shopping dangerous :)

  8. Fit Chick in the City :

    What a fun event! You looked great on the red carpet!

  9. That looks simply awesome!! Too bad nothing like this happens in Portland…on other topics… I have awarded you with not one, or two…but THREE awards! ;)

    Sofia
    From PDX with Love

  10. HI! Thank you for sharing the photos! My niece, Sarae Cart, is one of the models that's in your photos. She was Casanova's model this season, and in your photos, she's standing right beside Heidi Klum on her left.

Trackbacks

  1. [...] on Project Runway and created new looks that he would be showcasing at industry parties, such as Heidi Klum’s New Balance launch.  For extra help, we were joined by my new intern, Allie, who got a crash course in working with [...]

  2. [...] celebration of supermodel, designer, and fashion powerhouse Heidi Klum’s launch of her activewear collection, Heidi Klum for New Balance exclusively on Amazon, one Glamamom reader [...]

  3. [...] 3. Celebrating the launch of HKNB with Heidi Klum and watching an episode of Project Runway with the co… [...]

  4. [...] on Project Runway and created new looks that he would be showcasing at industry parties, such as Heidi Klum’s New Balance launch.  For extra help, we were joined by my new intern, Allie, who got a crash course in working with [...]

  5. [...] someone else to rettach a little button or take up a hem that I should be able to do myself but meeting Heidi Klum, Mood Designer Fabrics, and Michael Kors’ need for a professional spay tan.  I’m still [...]

  6. [...] met Heidi and several PR alumni at the launch of her New Balance Collection 2 years ago but it was no comparison to the Fashion Week reunion where everywhere we turned was a [...]

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