J&R Jr. Launch

Bubba and I had the privilege of attending J&R Music and Computer World’s launch of J&R Jr., downtown Manhattan’s new one-stop shop for all things baby and child.

For over 40 years, J&R, a family-run business founded by Joe and Rachelle Friedman (“J” and “R”), has been bringing people and technology together with the best in electronics and computers.  Its downtown megastore at 1 Park Row across from City Hall Park is a “must-shop” for New Yorkers in the know.  Their son, J&R Executive Vice President Jason Friedman, conceived the idea for J&R Jr., a 15,000 square foot space atop J&R’s existing location, as a one-stop shopping and social destination for families.

The launch event, hosted by our friends at Momtrends and KidzVuz, showcased J&R Jr.’s outstanding selection of baby and kids’ products, with everything from tech to toys, safety to strollers, and a vast entertainment space.  What struck me most about the store is how user- and kid-friendly everything is. J&R Jr. actually encourages consumers (even the mini ones) to test out its merchandise including toy stations, strollers, furniture, etc. I can’t recall any other retailer in Manhattan like it.

Bubba likes this “touch everything” concept and gives J&R Jr. 2 chubby thumbs up!

If you look around carefully, you’ll spy adorable art work from my favorite NYC artist and designer, Sam Simon:

J&R Jr. also hosts regular live events for the whole family and is expecting a visit from the Easter Bunny so you’ll want to sign-up for their newsletter and “Like” them on Facebook for the latest.  You can also join Big City Moms at J&R Jr. every Wednesday for Rockin’ with Andy.

If you’re not based in NYC, fret not.  J&R’s broad selection of merchandise and amazing deals can be found online too, with free shipping on thousands of items each day.

Welcome to the neighborhood J&R Jr.!

{Disclosure: As an attendee, I received a $50 gift card to shop, a goodie bag, and an HP Photosmart Printer. I was not compensated for this post. All opinions expressed herein are my own. Photos 1 & 3 via Suzanne Cohen Photography. Sebastian’s sweater c/o 77Kids.}


  1. So glad you had fun. We love this place
    warm as inviting as the family that runs it.
    KidzVuz recently posted..KidzVuz Star Reviewers Show Off Their Hartstrings Fashion Hauls!

  2. How fun, and Sebastian looks right at home. Chase & Bryce love trains too!
    That is quite the stylish sweater he is wearing!
    Yakini recently posted..Olivia Longott Hosts ‘Shop & Sip’ at Loveys Accessories Boutique

  3. what a great event! looks like a lot of fun!

    Claire recently posted..Stripes and Bandages

  4. The kiddies definitely had LOADS of fun at that event! Sebastian was working those drums!
    Alicia @Mommy Delicious recently posted..The Cost of Education


  1. [...] don’t just go for the swag. Recently, KidzVuz had an event with MomTrends to celebrate the launch of J&R jr, their new children’s store. One blogger showed up three minutes before the scheduled end of [...]

Leave a Comment


CommentLuv badge