Beauty Buzz | Color Wow Root Cover Up

Cover unsightly roots and camouflage gray hairs? Is Color Wow Root Cover Up compact too good to be true?
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Cover unsightly roots and camouflage gray hairs? Is Color Wow Root Cover Up compact too good to be true?

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Color Wow Root Cover Up Review

The first time I spotted a gray hair among my unmistakably brown strands, I earnestly thought, "Oh look at that, a blonde hair."

Perhaps it was my mind's way of protecting itself but upon further inspection, I realized in complete astonishment that it was actually a wiry silver stray.

Fast forward a couple of years and the grays have taken up permanent residence but not enough to merit full color treatment. I suppose I could highlight or try the ever popular ombré but I experienced several different shades in my twenties and find coloring to be too high maintenance, costly, and damaging, unless completely necessary of course.

I recently discovered a less permanent solution to stray grays and unsightly roots: the much buzzed about "1pPQejv" target="_blank" rel="nofollow">Color Wow Root Cover Up. A professional mineral powder compound with an oil-based, non-waxy formula, Root Cover Up camouflages gray roots as well as dark re-growth, which can help extend the time between salon visits, thus saving time and money. It's packaged in a sleek, little compact making it easy for quick touch-ups. It's also nominated for best hair care product at the upcoming 2014 CEW Insiders’ Choice Beauty Awards.

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Color Wow Root Cover Up

So does it work? It does. As mentioned, I don't have full on gray hair, just strays here and there and the Root Cover Up definitely masks the silver around my temples. What's harder to cover is those longer grays that run randomly throughout my hair. It's only a root cover up, not a color treatment.

The application brush has two ends with both large and small bristles, depending on your needs. You have to pay close attention to the area around your face because the powder can easily get on the skin. It has the consistency of eye shadow. You also have to be careful around any receding areas or bald spots because the color appears obvious if applied directly to the scalp. I'm using the formula for dark brown hair and didn't love how it looked on a patchy area of my hairline. Basically you could see that I had applied makeup.

I wish I could tell you how it works on color treated hair to extend the life of professional color. At $34.50, I think it's worth a try. Certainly less expensive than the alternative.

If you've tried Color Wow Root Cover Up, please share your experience with us in the comment section below!

{I received a sample of the product for purposes of this review. All opinions expressed herein are my own.}