Heidi Klum for New Balance Launch Party

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I celebrated the launch of Glamamom Heidi Klum's activewear collection, Heidi Klum for New Balance, at Cedar Lake in West Chelsea last night.

Busy women, like me, have changed their way of shopping. We now shop online, remarked Ms. Klum. Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip! Amen!

HKNB includes haute tunics, knits, woven tops, leggings and outerwear, perfect for modern-women on the go. Just look how comfy and stylish:

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Developed to fit every body type and designed with cottons and silks that incorporate hand-woven stitching and intricate details, the pieces are now available exclusively on Amazon in the United States and will be available in the United Kingdom, Germany, and Japan at the end of the month. Each retails for between $32 and $168.

Like the upcoming ad campaign for the collection, Ms. Klum conceptualized the launch event with a trampoline! We have one in our backyard and my kids love it, so I spend a lot of time on it myself!

It's too bad they didn't invite us guests to join in but I do love the idea of an unconventional runway show. We were also treated to a screening of last night's episode of Project Runway alongside past and current designers and models including: Andy South, Ivy Higa, Ping Wu, Kenley Collins, Emilio Sosa, Peach Carr, and Anthony Williams. The HKNB collection features looks designed by this week's challenge-winner Andy South.

 Heidi Klum & Andy South at the Launch of HKNB Heidi Klum for New Balance

Heidi Klum & Andy South at the Launch of HKNB Heidi Klum for New Balance

 Guests were treated to a private screening of Project Runway

Guests were treated to a private screening of Project Runway

 South's winning designs from the Project Runway Challenge are featured in the HKNB line

South's winning designs from the Project Runway Challenge are featured in the HKNB line

 Heidi Klum is a tough act to follow

Heidi Klum is a tough act to follow

For more photos from the HKNB launch event, visit Glamamom on Facebook. Oh, and see those cool New Balance kicks Heidi's wearing? Check back this weekend to see how you can win a pair!

Have a great weekend.