OH! THE PLACES YOU'LL GO

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Thank you to Yahoo! Mail for sponsoring this post about staying connected. I was selected for this sponsorship by the Clever Girls Collective, which endorses Blog With Integrity, as I do.

My Blogoversary was last week. Well, the date that I "announced" to "everyone" that I started blogging. I didn't make a big deal of the milestone because if there isn't a trophy involved, then I'm not interested. Plus, I was busy fist-pumping down at the Jersey Shore (true story, stay tuned for the recap).

I once heard though, that the average shelf life of a blog is one year, which makes me both a veteran and a survivor.

I'll take that.

I don't want to get too sentimental because I know you prefer me irreverent but I honestly never expected that blogging would become such a big part of my life and lead to so many arousing opportunities.

Most unexpected, by far, is High Line Media, my consulting business that organically grew along the way. What started out as questions from colleagues here and there, turned into paid work, which propelled me to leave my job in commercial real estate finance after almost 7 years.

Risky? Perhaps. But Sebastian's arrival on the scene threw me for a loop I'm not sure I'll ever recover from. The fast-paced career with the boys that I thought I wanted all of sudden didn't make sense to me anymore. Not that I ever contemplated leaving the work force. I just found a more conducive way to support my shopping habit family that also happens to be something I'm totally passionate about.

It's no small feat to grow a brand and an audience. For that, I am filled with pride and in awe of how many women are active in social media and building businesses from it.

I truly believe there is no better authority on engaging an audience than bloggers who do it on a regular basis, across a variety of online platforms. The fact that many of us do it while simultaneously managing our families is remarkable.

None of what we're doing would be possible without email and technology. Working mostly from home with clients spread out all over, the majority of my communication with them takes place via email.

And the days when I'm on the run with Sebastian, email allows me to still be engaged and responsive, which is imperative in a service business.

It's strange and somewhat sad to think that the option of working from home didn't exist for so many positions as little as two decades ago.

I'm sure grateful it does now.

High Line Media

A big thank you to Lauren from Restored 316, who I've only communicated with via email, for another squee!-worthy design.

To see Yahoo's campaign on staying connected with technology, have a look at this clip: