IT’s here – the NEW and FIRST-EVER IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+! It’s a skincare product, infused with 7 key fermented ingredients plus SPF 50 physical-only sunscreen and full coverage pigments – available in 12 skin-tone adapting shades! And that’s not IT…the Airbrush Full-Coverage Complexion Brush #77 & Bye Bye Makeup Wipes have launched along with it. 

If you don't know why I'm so excited, my biggest skin care issue the past few years is uneven skin tone. I am obsessed with IT's CC Cream and Bye Bye Foundation takes it to the next level. It's lightweight but with exceptional coverage. And the Make up Wipes?! I use them every single day to make sure I get all my make up off without drying out my skin. Why You’ll Love IT:

IT Cosmetics Bye Bye Foundation™ Full Coverage Moisturizer™ with SPF 50+ ($39.50)

• Revolutionary full-coverage moisturizer delivers intense hydration that feels like nothing but covers everything—you won’t have to wear foundation again!
• Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles—experience clinically advanced skin results instantly and over time
• Proprietary 3D Skin Flex™ Technology provides flexible full coverage that floats over lines and wrinkles and won’t crease, cake or crack
• 7 key fermented ingredients work to increase absorption and efficacy

IT Cosmetics Airbrush Full-Coverage Complexion Brush #77 ($28)

• Pairs perfectly with Bye Bye Foundation™—it’s so easy to use, it does the work for you!
• Unique triangle-shaped brush head contours to your individual face shape for your most even, airbrushed application
• Features a pearlized handle and custom-cut brush hairs with apricot-hued tips for a luxurious look and feel
• Cruelty-free, pro-hygienic hairs are infused with collagen and peptides; won’t shed and are great for even the most sensitive skin

IT Cosmetics Bye Bye Makeup™ 3-in-1 Hydrating, Anti-Aging, Makeup Removing Micellar Wipes ($14)

• Your best-selling Bye Bye Makeup™ innovation, now infused into perfectly portable, disposable cleansing wipes
• Gently and easily removes waterproof makeup, oil and impurities without stripping your skin—ideal for even your delicate eye area!
• Enriched with proprietary Skin-Softening Serum Concentrate to soothe and refresh
• Delivers 3 products in 1 easy-to-use wipe:

1. Hydrating, sulfate-free micellar cleanser
2. Purifying instant makeup remover
3. Anti-aging, skin-softening serum

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