IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

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IT’s here – the NEW and FIRST-EVER IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+! It’s a skincare product, infused with 7 key fermented ingredients plus SPF 50 physical-only sunscreen and full coverage pigments – available in 12 skin-tone adapting shades! And that’s not IT…the Airbrush Full-Coverage Complexion Brush #77 & Bye Bye Makeup Wipes have launched along with it.

If you don't know why I'm so excited, my biggest skin care issue the past few years is uneven skin tone. I am obsessed with IT's CC Cream and Bye Bye Foundation takes it to the next level. It's lightweight but with exceptional coverage. And the Make up Wipes?! I use them every single day to make sure I get all my make up off without drying out my skin. Why You’ll Love IT:

IT Cosmetics Bye Bye Foundation™ Full Coverage Moisturizer™ with SPF 50+ ($39.50)

Revolutionary full-coverage moisturizer delivers intense hydration that feels like nothing but covers everything—you won’t have to wear foundation again!
Created to cover and improve the look of skin concerns including redness, pores, breakouts, dark spots, lines and wrinkles—experience clinically advanced skin results instantly and over time
Proprietary 3D Skin Flex™ Technology provides flexible full coverage that floats over lines and wrinkles and won’t crease, cake or crack
7 key fermented ingredients work to increase absorption and efficacy

IT Cosmetics Airbrush Full-Coverage Complexion Brush #77 ($28)

Pairs perfectly with Bye Bye Foundation™—it’s so easy to use, it does the work for you!
Unique triangle-shaped brush head contours to your individual face shape for your most even, airbrushed application
Features a pearlized handle and custom-cut brush hairs with apricot-hued tips for a luxurious look and feel
Cruelty-free, pro-hygienic hairs are infused with collagen and peptides; won’t shed and are great for even the most sensitive skin

IT Cosmetics Bye Bye Makeup™ 3-in-1 Hydrating, Anti-Aging, Makeup Removing Micellar Wipes ($14)

Your best-selling Bye Bye Makeup™ innovation, now infused into perfectly portable, disposable cleansing wipes
Gently and easily removes waterproof makeup, oil and impurities without stripping your skin—ideal for even your delicate eye area!
Enriched with proprietary Skin-Softening Serum Concentrate to soothe and refresh
Delivers 3 products in 1 easy-to-use wipe: