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Since 2008, Models Own has been known globally for its bold and fun take on nail polish, expanding into a successful makeup and accessories line. Now, with its affordable price point and trendy hues, the brand poised to take the U.S. beauty market by storm, launching exclusively at Ulta this month.

Models Own Launches in US.jpg

True to the brand’s brave and bold mission of no rules, no judgement, no limits, the new collection features an explosion of color and innovation including: its minty-flavored, color-drenched Lix Matte Liquid Lipsticks, an extensive range of highlighters, and signature eye palettes, that can help you push your boundaries and experiment with makeup. 

I received some goodies to try and I love the bright, colorful packaging. It looks like they may be targeting a slightly younger audience but that's never stopped me when it comes to makeup or beauty products. The Barely There Eye Shadow Palette is standout for me and a steal at $17.99. It has 10 neutral shades that can be mixed and matched and worn daily.

Barely There Palette Models Own.jpg

Models Own is welcome addition to the U.S. beauty aisle and available exclusively at Ulta and

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