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The No. 1 Stretch Mark Brand Outdoes Itself

Palmer's Enhances its Cocoa Butter Stretch Mark Line to Specifically Target Collagen and Elastin Breakdown.
Palmer's Cocoa Butter Enhanced Formula Tummy Butter

Just when you think that one of the tried and true brands that you've grown up with can't get any better . . . it does. Palmer's has just enhanced its Cocoa-Butter Formula stretch mark products to help address the loss in the skin's elasticity and tone that can be caused by pregnancy hormones. I recently got to sample and learn all about the newly refreshed line of stretch-mark-targeting products, and, despite the fact that I do not currently own a baby bump, I was really impressed. I plan on using all of these products anyway, bump or no bump. They feel amazing on my skin and they make me smell like a freshly-baked cookie.

The line includes: Palmer's Cocoa Butter Formula Massage Lotion for Stretch Marks, Palmer's Cocoa Butter Formula Massage Cream for Stretch Marks, and Palmer's Cocoa Butter Formula Tummy Butter for Stretch Marks (this one's in a delightful old school tin). 

One of the greatest things about this new line is that there are even more natural – and – more effective ingredients in each product. Truth: I previously had never thought of "natural" when I thought of Palmer's (and that was fine with me – I still used their products during my pregnancies). But then I had the opportunity to sit with Palmer's CSO, Dr. Sue Feng, who went through the ingredients on one of the bottles with me, and what I learned surprised me. I pointed out some of the ingredient that I didn't recognize and she explained, that in a lot of instances, the scary sounding word I'd singled-out was the scientific word for a certain plant or flower extract.  

Palmer's Cocoa Butter Massage Lotion Enhanced Formula

For example, one of the ingredients on the bottle had a ring to it that sounded like it belonged in a lab, and not on say, a pregnant belly. (You know, one of those words with an "x" and maybe a "phyll" at the end.) Dr. Feng explained that that the word in question was actually an ingredient derived from marigold flower, an ingredient also known as Lutein - which is a natural antioxidant that helps improve skin hydration. In fact, she said, Palmers has the highest potency of lutein than any other stretch mark cream on the market. (In other words - it has an amount that actually works to DO SOMETHING and make a difference on your skin.)

The key ingredients in the line include collagen, which helps the skin bind together; elastin, which increases the skin's ability to remain flexible; argan oil, which helps reduce scarring and softens the skin, and the aforementioned lutein. What the line does NOT have: parabens, phthalates, and mineral oils; plus it is hypoallergenic and dermatologist approved. 

You can find these products at food, drug, and mass stores nationwide.