The No. 1 Stretch Mark Brand Outdoes Itself

Palmer's Enhances its Cocoa Butter Stretch Mark Line to Specifically Target Collagen and Elastin Breakdown.
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Palmer's Cocoa Butter Enhanced Formula Tummy Butter

Just when you think that one of the tried and true brands that you've grown up with can't get any better . . . it does. Palmer's has just enhanced its Cocoa-Butter Formula stretch mark products to help address the loss in the skin's elasticity and tone that can be caused by pregnancy hormones. I recently got to sample and learn all about the newly refreshed line of stretch-mark-targeting products, and, despite the fact that I do not currently own a baby bump, I was really impressed. I plan on using all of these products anyway, bump or no bump. They feel amazing on my skin and they make me smell like a freshly-baked cookie.

The line includes: Palmer's Cocoa Butter Formula Massage Lotion for Stretch Marks, Palmer's Cocoa Butter Formula Massage Cream for Stretch Marks, and Palmer's Cocoa Butter Formula Tummy Butter for Stretch Marks (this one's in a delightful old school tin). 

One of the greatest things about this new line is that there are even more natural – and – more effective ingredients in each product. Truth: I previously had never thought of "natural" when I thought of Palmer's (and that was fine with me – I still used their products during my pregnancies). But then I had the opportunity to sit with Palmer's CSO, Dr. Sue Feng, who went through the ingredients on one of the bottles with me, and what I learned surprised me. I pointed out some of the ingredient that I didn't recognize and she explained, that in a lot of instances, the scary sounding word I'd singled-out was the scientific word for a certain plant or flower extract.  

Palmer's Cocoa Butter Massage Lotion Enhanced Formula

For example, one of the ingredients on the bottle had a ring to it that sounded like it belonged in a lab, and not on say, a pregnant belly. (You know, one of those words with an "x" and maybe a "phyll" at the end.) Dr. Feng explained that that the word in question was actually an ingredient derived from marigold flower, an ingredient also known as Lutein - which is a natural antioxidant that helps improve skin hydration. In fact, she said, Palmers has the highest potency of lutein than any other stretch mark cream on the market. (In other words - it has an amount that actually works to DO SOMETHING and make a difference on your skin.)

The key ingredients in the line include collagen, which helps the skin bind together; elastin, which increases the skin's ability to remain flexible; argan oil, which helps reduce scarring and softens the skin, and the aforementioned lutein. What the line does NOT have: parabens, phthalates, and mineral oils; plus it is hypoallergenic and dermatologist approved. 

You can find these products at food, drug, and mass stores nationwide.