The US Open is one of my favorite sporting events all year long. I think my little Minions caught the bug last year too! This year we're kicking off the Open with Arthur Ashe Kids' Day.
Coming off a Wimbledon title, Roger Federer, World No. 3 and Men’s all-time Grand Slam leader with a record 19 major titles, is slated to participate in the 22nd Annual Arthur Ashe Kids’ Day Powered By Net Generation alongside Disney Descendants star Sofia Carson, global pop sensations Jack & Jack, singer-songwriter-musician Alex Aiono, and UK boy band New Hope Club. The celebration of music and tennis which kicks-off the 2017 US Open will take place on Saturday, August 26th at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., from 9:30 a.m. – 4 p.m.
Federer will be competing in the Emirates Airline Performance Challenge on behalf of the Roger Federer Foundation, which works to provide access for African children to high-quality early learning and education.
UPDATE: Two-time US Open champion, Venus Williams, and rising YouTube musical sensations, Why Don’t We, will be joining the lineup!
Why Don’t We formed last fall and has since been signed to Atlantic Records currently selling out a 50-city tour.
As for Venus, she first appeared at AAKD 20 years ago, the first time the event was held at Arthur Ashe Stadium. She would then go on to her first US Open Final. This year at the event, Venus will compete in the Emirates Airline Performance Challenge.
This year the United States Tennis Association (USTA) is also launching a new exciting initiative at AAKD called Net Generation! Net Generation is USTA’s bold new youth brand which will unite and inspire the next generation of tennis players. It will offer a simple process for parents to get their kids involved by providing easily accessible equipment and lesson plans.
The AAKD Grounds Festival will feature Net Generation tennis on 13 courts, and a wide range of interactive activities for children of all ages and skill levels including adidas Agility, Emirates Airline Beat the Pro, Get Fit and Play, IBM Speedzone, and Wilson Future Stars. Additional activities include:
· AAKD Festival Stage powered by Radio Disney – the Grounds Festival’s free concert featuring up-and-coming musical talent including Saving Forever, Aja9, Summer Valentine and more to be announced. Hosted by Radio Disney!
· The US Open American Express Fan Experience – Step inside the US Open American Express Fan Experience for even more tennis fun! The Fan Experience is located in the Chase Center near the East Gate.
· Watch the Pros Practice – See tennis’s biggest stars up close as they prepare for the US Open. Public practices are featured on Louis Armstrong Stadium, Grandstand, Court 17 and Practice Courts 1-6.
· Also – Autographs, Face Painting, Juggling Workshop, Hair Beading and Braiding, Storytelling, Balloon Artists, Roving Entertainers and more!
Arthur Ashe Kids’ Day Powered by Net Generation is the largest single-day, grassroots tennis and entertainment event in the world. With chart-topping performers, celebrities and professional tennis players, the day helps to promote youth tennis and encourages children of all ages to develop healthy habits through fun activities.
For more information on Net Generation and Arthur Ashe Kids’ Day, log on to www.NetGeneration.com and/or www.AAKD.com. To connect via social media, please “like” the official Facebook page facebook.com/or follow @AAKidsDay on Twitter and Instagram. In the event of inclement weather, ticket holders can log on to any of the sites listed above for the most up to date information.
Proceeds from Arthur Ashe Kids’ Day benefit the USTA Foundation which helps fund the National Junior Tennis & Learning Network (NJTL), a nationwide group of more than 500 nonprofit youth-development organizations that provide free or low-cost tennis, education and life-skills programming to more than 225,000 children each year, founded 48 years ago by Arthur Ashe, along with Charlie Pasarell and Sheridan Snyder.