Yesterday CHANEL opened an eleven-day public exhibit entitled “N°5 in a New Light,” to celebrate the iconic N°5 fragrance every day from 12 pm to 8 pm through Sunday, May 17.
Gabrielle “Coco” Chanel was already known for her fashion innovation when she turned to the creation of her first fragrance, which she regarded as an integral part of a woman’s style. Like all Chanel creations, N°5 was inspired by the modern spirit of the woman herself. The fashion of the day was for heavy floral, but she wanted “a woman’s perfume with the scent of a woman.” CHANEL Perfumer Ernest Beaux presented her with several numbered samples. She chose the fifth – and so, a legend was born.
Located on the corner of Tenth Avenue and 14th Street in the epicenter of Manhattan art gallery culture, the “N°5 in a New Light” exhibit encourages visitors to let their senses guide them through the creation, cultivation, composition, abstraction, and revelation of the world’s first modern fragrance during their journey of the space.