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Midtown Manhattan’s Sofitel New York revealed its striking lobby display for the holiday season, sprinkling nostalgia over the world of haute couture to evoke The Golden Age of Travel. Blending culture and design, pillars that convey the essence of the Sofitel brand, a Christmas Couture display has transformed the hotel’s lobby into a fashion maison, an invitation to “live the French way.” 

Standing tall in the lobby’s rotunda is a 15-foot Christmas tree made entirely of French vintage Louis Vuitton trunks. At this unique pop-up “shop”, every piece is for sale. Designed and curated by The Well Traveled Trunk, a company that sources antique trunks, the tree features pieces that tell the fascinating tales of royalty and great explorers who used the trunks to travel the world. The one-of-a-kind display is complemented by chic décor throughout the lobby, bringing guests a stylish holiday experience with a touch of French “Art de vivre”.

Photo credit: Jamie Scalici (EMA)