NYT Parenting, a new site from The New York Times, launches today. The site is for new and expecting parents who want help having and raising kids today.
Whether readers are struggling with fertility or feeling burnt out at home with little kids, in Parenting they will find evidence-based guidance and support, backed by the journalistic rigor of The Times. Parenting’s developmental milestones let parents know if their children are growing appropriately (or when to seek help if they’re not), and through personal stories by world class essayists, Parenting offers a glimpse into unique ways to become and to be a parent. It will also include breaking news that will give parents the information they need to raise thriving kids.
“A main goal is to meet the demand for parenting content that focuses on the parent’s experience, and goes beyond child-rearing and development,” says Alex MacCallum, head of New Product and Ventures at The Times.
The Times chose to focus on parenting after extensive research found that readers have an appetite for more trustworthy parenting information online. NYT Parenting provides expert guidance that is tactical, actionable and acknowledges that there’s no one right way to parent. Many of its expert sources include doctors who specialize in fertility, pregnancy, pediatrics as well as mental health, finance and career thought leaders.
“We want to give people rigorous guidance in a clear, human way that makes them feel good about themselves and the decisions they’re making for their families,” said Jessica Grose, lead editor of NYT Parenting.
Recurring features in NYT Parenting will include:
- Is This a Thing? - A lot of parenting questions boil down to: Is this a thing, or is something wrong? This occasional series explains why certain things seem to happen to kids (or to postpartum bodies or relationships) as children grow. For example, “Why Do 4-Year-Olds Love Talking About Death?”
- The Hardest Part - Essays from top-notch writers about the part of parenting they find the most unexpectedly difficult, and how they worked through it (or didn’t).
- Tiny Victories - Reader-submitted highs and lows of dealing with children and postpartum life. Tiny Victories are meant to celebrate those small moments of triumph in the long days of parenting: Everything from the ingenious way a parent headed off a toddler meltdown on a long car ride to how a parent convinced their kid to take a bite of something foreign instead of just tossing it on the floor.
The new site is part of The Times’s greater mission. MacCallum says, “The Times has been indispensable in helping readers understand the world for more than 160 years, not just because of our independent, impactful reporting, but also because of our guidance in how to live your life. Like our other new products, Cooking and Crosswords, Parenting is a stand-alone experience —not a section of the site. Ultimately, our goal is to turn it into an additional subscription service.”
NYT Parenting launches in beta today, and will continue to evolve over time based on reader feedback. To access it readers can log in with their NYTimes.com account or register with an email address. Sign up for the weekly Parenting newsletter and follow on Instagram at nytparenting.