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Birchbox + babyGap

Birchbox babyGap collaboration and how to get your box!

A few weeks ago, I was transported to a springtime oasis at the beautiful Claudette for brunch (highly recommend it if you are in New York City) to celebrate the launch of a new collaboration between Birchbox and babyGap. I’m a longtime fan of both brands as the very first outfits my kids wore in the hospital were babyGap Newborn Essentials for babies up to 7lbs (perfect for tiny preemies) and I always look forward to my monthly indulgence from Birchbox.

babygap birchbox brunch

We were lucky enough to be joined by Birchbox co-founder and co-CEO, Katia Beauchamp, who shared that her desire to create this collaboration came after the recent birth of her twins. She knew there was demand for luxurious products that pampered mom and offered a little pick-me-up when many days were spent covered in baby food and spit up.

nancy deane

Each box contains products perfectly sized to throw in a diaper bag, including:

• 3 babyGap Personalitees Bodysuits
• amika Nourishing Hair Mask
• Not Soap, Radio Body Wash in Lavender
• Suki Exfoliate Foaming Cleanser
• W3LL People Bio Extreme Lip Gloss in Berry
• Whish Three Wishes Body Butter

The bodysuits are adorable and come packaged in a reusable sack, perfect for tossing the dirty ones in your diaper bag. I especially love the discovery element of Birchbox and I have become obsessed with the Marigold Calendula hand cream by Farmacie. I already have several soon-to-be mamas on my shopping list that I’ll be sending these to.

Boxes will be available for purchase for $48 (a value of $108) on,, and in select babyGap stores starting TODAY!

Nancy Deane is a former marketing and lifestyle maven now on her biggest project yet: raising twins in Manhattan. This Canadian via California girl enjoys exploring beauty, fashion, travel, and design (for adults and kids alike), and can be followed on Twitter and Instagram as @toastncandy.