Beginning tonight at 8:00 pm EST, and every Tuesday night following, Rue La La, the members-only online shopping destination, will launch Little Rue, featuring children's boutiques filled with discounted apparel, accessories, experiences and more, specifically tailored to families.
To celebrate the launch, Rue La La will donate 100% of the net profits from the Little Rue Boutiques during the month of September to children’s charities chosen by Rue La La Members and Associates.
Over the next four weeks, you can vote for your choice charity from a list of four that Rue La La Associates chose as their favorites. Members’ final votes will determine the allocation of the amount to be donated to each charity.
Little Rue will also feature a unique Facebook-only initiative and “That’s So Little Rue” Tumblr page full of games, candid photos, and more.