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Trunk show alert!

I'm working with a fabulous new brand called apifeni (pronounced "epiphany"), that has just launched an activewear line for women.

The designer Danielle Dobin and I used to work in real estate together and have since moved on to our respective endeavors. After becoming a mom, Danielle couldn't find fitness apparel that provided both comfort and coverage, so she decided to create her own line to address these key concerns.

I'm always tugging at my pants when running and trying to pull them up over my left-over Bubba-belly, so I understand perfectly!

apifeni diana

What makes apifeni different from other fitness-wear in the market is that all of its pants contain ShapeTech™ technology to provide greater coverage and also help the core appear an ENTIRE SIZE SMALLER without losing flexibility. How great is that?

Imagine an inversion during yoga, bending over a barre, leaning over the handlebars of a bike or simply sitting cross-legged on the floor - without having to worry about exposing any skin!

Before After

I'm trying everything out on Monday and will report back with my experience but in the meantime, have a look at apifeni's cute pieces, sizes 0-12, available online or at 4 upcoming NYC trunks shows.

Danielle will be on hand for personalized fittings.

Equinox, 1429 2nd Avenue at 74th Street:

  • Tuesday, July 19th: 10 a.m. to 9 p.m.
  • Wednesday, July 20th: 10 a.m. to 9 p.m.

Equinox, 2465 Broadway at 92nd Street:

  • Tuesday, July 26th: 10 a.m. to 9 p.m.
  • Wednesday, July 27th: 10 a.m. to 9 p.m.

{This is a sponsored post. apifeni is a client of High Line Media, of which I am the owner.}