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Hammerstein Ballroom was buzzing again Friday night as press and celebrity guests braved a chilly February night for a first look at Rock & Republic's reincarnated apparel and footwear exclusively for Kohl's.

"It's the deal of the century," remarked housewife Kelly Bensimon as she walked the red carpet. "You can pick up these amazing jeans that used be more than $200 for a fraction of the price."

Fellow Glam Media Rock & Republic reporters and I were treated to an intimate evening of cocktails and music, complete with A-list fans like Zoe Saldana, Ashlee Simpson, Mena Suvari, Molly Sims, Penn Badgley, and Ed Westwick, sitting front row for the main event, a combined men's and women's runway show.

R&R's signature jeans and cuffed shorts were paired with studded tanks, sequin tops, and embellished blazers. I love the rock and roll vibe of the styling with hats and headscarves:

Rock & Republic for Kohl's New York Fashion Week Runway Show
Rock & Republic Runway Show New York Fashion Week
Rock & Republic Runway Show NYFW

Stay tuned for more pictures of the men's collection and the glam team later this week!

Rock & Republic for Kohl's Runway Finale
Rock & Republic for Kohl's Runway Show

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Disclosure: Kohl’s provided compensation to me as an incentive to blog about the Rock & Republic launch event. The opinions expressed herein are those of this author, and they have not been reviewed or approved by Kohl’s in advance.